Proportions

First, we all agreed in class discussions that proportions of an object are based on a person's ability to observe said object in its contextual surroundings. (i.e. smallest man, tallest woman) Secondly we agreed that in built objects: furniture, product design, and buildings, the most effective proportions are those that relate back to the human body. So why are the golden rectangle and Fibonacci Spiral so often used in architecture? I guess the bigger question is are proportions only important from an aesthetic point of view, or also from an experiential point of view?

Identity Theft

There is no denying the fact we're moving farther into the age of digital design and production. Do you agree with class discussion that there will continue to be a decrease in the "author's identity"? How do you suppose we bring the passion of handcrafted workmanship into the digital world?